Mattel just launched a line of ‘gender-inclusive’ dolls called “Creatable World.” It’s all in the customization (think: hair, clothes, and accessories) so for instance, the doll can have a short hair cut one minute and sport a flannel shirt and the next look could be long hair and a cheerleader outfit. Be what you want to be.
“We see this line as an opportunity for us to open up that dialogue around what dolls are for and who dolls are for,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design. “And also as the world begins the celebrate the positive impact of inclusivity, we absolutely fundamentally believed it was time to launch a doll line free of labels and free of rules for kids.”
The line consists of six different doll kits, retailing for about $30 and available in a variety of skin tones. Each kit has one doll, two hairstyle options (one longer, one shorter) and varying clothes.
Good for Mattel!