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AnnaLynne McCord was all smiles as she attended the Colgate Optic White Beauty Bar sponsored by Lipton Sparkling Tea and LA Colors at the Hudson Loft in down town LA.

AnnaLynne McCord was all smiles as she attended the Colgate Optic White Beauty Bar sponsored by Lipton Sparkling Tea and LA Colors at the Hudson Loft in down town LA.

As usual, The Colgate Optic White Beauty Bar – – located this year at Hudson Loft at Downtown — served as a beauty break for celebrities and media during this year’s Grammy Weekend. This year marks the 4th annual Colgate Optic White Beauty Bar with celebrity appearances with AnnaLynne McCord, Ali Landry, Kaitlyn Bristowe, Shawn Booth, Blair Fowler, Audrina Patridge, and Blake Cooper Griffin (just to name a few).

BEFORE.

BEFORE.

At the popup, an eclectic array of express services were offered, including: hairstyling, manicures, massages, and makeup touch-ups by PRIV. PRIV professional stylists will indulge you with an exclusive hairstyling session leaving you with picture perfect hair before any pre-parties.  Complimentary drinks were provided by Lipton Sparkling Iced Tea; Quest nutritional protein bars; makeup was provided by L.A. Colors and Jouve provided amazing skincare treatments and products. Essentia alkaline waters were on hand to keep everyone hydrated during our warm winter weather.

Our model Stephanie tried out the PRIV bar, getting her hair straightened in preparation for the Grammy Red Carpet.We don’t know what we did before PRIV which brings your favorite services — we’d call them essential — directly to you; anytime, anywhere.

AFTER.

AFTER.

 

 

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