The Private Opening Event for the Japanese Beauty Gallery presented by Shiseido Makeup
(PICTURED: Jamie Chung)

It was a perfect place to showcase the brand-new Fall Shiseido makeup line — at New York’s Fashion Week. For beauty babes, it’s a bonanza! Count 19 products and 115 shades classified into four ‘reimagined textures’- Dews, Gels, Powders, and Inks- that are weightless but pack a powerful color punch.

DEWS is an entirely new category that ‘recreated light and transforms it on the surface of the skin. ‘

For GELS, the high-impact finish is reflected in 28 ‘Airy Gel Lipsticks’ and one must-have ‘Crystal Gel Gloss’. The shade names in this category are sourced from both ancient and modern Japan.


VisionAiry Gel Lipstick.

INKS line reminds you that the Japanese are justifiably famous for the ancient art form of Japanese calligraphy with new products that provide graphic precision and extreme intensity. This collection contains 12 Lacquer Ink Lip Shines, 10 Kajal Ink Artist Shadow, Liner, Brow (a non-traditional three-in-one pencil that can be applied as shadow, liner, or brow definer), five MicroLiner Inks, four Brow Ink Trios, one Arch Liner Ink, and two variants of Imperial Lash Mascara Ink. 

The new POWDERS are not your mother’s makeup. Shiseido reinvents traditional pigments that are breathable, buildable, and blendable. In the lineup are 24 Modern Matte Powder Lipsticks, eight Essentialist Eye Palettes, eight Minimalist Whipped Powder Blushes, and eight Inner Glow Cheek Powers.

Minimalist Whipped Powder Blush.

So much makeup, so little time!















About The Author


Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for; never met a gadget she didn't want, and spends waaaaay too much time on Social Media.

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