Most beauty creams and serums promise they are THE magical potion that will instantly make you look 10 years younger. But no matter how expensive the ingredients, if they don’t absorb into your skin, they’re worthless.

So it’s big news that Rodan +Fields has developed ‘proprietary 3D3P Molecular Matrix technology’ which draws moisture into your skin, resulting in a lovely plumping effect which diminishes lines and leaves your skin with a healthy glow.

We usually give any new serum a month to 6 weeks to do its magic but with the new  Rodan + Fields Active Serum we saw a result in just a couple of days. No kidding. We figured it’s the powerful HA (hyaluronic acid) but the other ingredient is the glycerine which aids in absorption and also keeps the serum working its magic throughout the day. (Most serums contain just 10 % glycerine but Active Hydration clocks in at 30%.)

With continued use, we’ve noticed our skin is dewy and brighter.

We asked Dalia Stoddard, who is Vice President, Product Development at Rodan + Fields a few questions:


What would you say is the most popular Rodan + Fields product? Your hero product, in other words.


In 2017, Rodan + Fields launched ENHANCEMENTS Active Hydration Serum, which quickly became one of our top-selling, hero products- and for good reason. Featuring our proprietary 3D3P Molecular Matrix technology, the serum instantly raises skin’s hydration level by 200% after just one use and keeps it there for up to eight hours. It works by taking moisture from the air and locking it in your skin, but without feeling sticky. This super-serum works on all skin types, making it the perfect addition to any skincare routine. Because hydrated skin more easily accepts the products layered on top of it, Active Hydration Serum helps to boost the visible results and efficacy of all Rodan + Fields skincare Regimens. Our Consultants and their customers rave about the results and can’t get enough of it. Many have even said they use it on their entire body, which is why we knew we had to release a body product with the same 3D3P technology. They can see and feel that the immediate visible results this serum delivers are a more radiant-looking skin that continues to improve over time, not just at the time of use.



Is the 3D3P Molecular Matrix proprietary to R+F? We’ve already noticed a difference in our skin — in less than a week! Is it the HA’s?


The secret to this product is our proprietary, patent-pending 3D3P Molecular Matrix Technology. Flooded with 30% Glycerin and cross-linked Hyaluronic Acid, the 3D3P Molecular Matrix draws moisture from the atmosphere, forming a water reservoir on the skin’s surface, allowing it to take in hydration as needed. The intelligent technology self-adjusts to each individual’s skin needs and the environment to deliver continuous hydration all-day long. This power-house technology is in all of three of the products within our Active Hydration collection: Active Hydration Serum, Active Hydration Bright Eye Complex and our newest addition, Active Hydration Body Replenish.

With their skin serum flying off the shelf, the company has just released the Active Hydration Body, so the rest of your skin can benefit from the ‘moisture magnet’ serum. $66. We give this product an A.