Disney’s ‘Dream Big, Princess’ campaign kicked off Oct.11th, with videos offering advice and inspiration for the next gen of young leaders around the world. Celebs like Emily Blunt (above) are paired with young women from Girl Up, an organization founded by the United Nations that ‘seeks to empower females around the world to pursue their goals and change the world.’
The Girl Up participants then interviewed their mentors and shot and produced videos of the experience in celebration of International Day of the Girl on October 11.
With the #dreamprincess campaign, Disney wants to make a difference for girls who face challenges in achieving their dreams. For each LIKE or SHARE of a video or photo with the hashtag, Disney will donate $1 to Girl Up ($500K minimum donation; $1 million max donation.