A crowd of 6,500 fans came together for the 3rd annual Beautycon Festival NYC over the weekend. Celeb also came out in droves;Drew Barrymore, Bethany Mota, Ashley Graham, Kat Graham, Jordyn Woods, Kelly Rowland, Dascha Polanco, Niki and Gabi DeMartino, Skai Jackson, Estee Lalonde, Justine Skye, Nadia Aboulhosn, Shaun Ross, Angel Merino, EJ Johnson, Joe Zee, Zanna Roberts Rossi, Liliana Vazquez, Dra

Held at Pier 36, the day long festival featured beauty panels, makeup tutorials, chatrooms, and meetups with some of the most influential online personalities (read ;content creators) in the world. 

Drew Barrymore, actress, producer and founder of FLOWER Beauty who spoke during a Fireside Chat at this year’s Beautycon Festival NYC wore a flowing maxi dress by BCBG, and accessorized with a 60’s type flower garland crown.


This year’s 55 brands transformed the festival floor into an interactive wonderland where guests got their hair braided at Redken’s Braid Bar and photo booth; tried Milani Cosmetics’ cult-favorite and limited-edition shades while stealing photo-opps with Italy’s hottest male models; received touch-ups at Soap and Glory’s GLAMTASTIC Beauty Boudoir; and got a head start on Halloween beauty looks with NYX Cosmetics’ on-site tutorials.

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