For the ‘Don’t Forget Uber Eats ‘ Super Bowl ad, the premise is that to ‘remember something you have to forget something to make room.’

That explains how Jennifer Aniston can’t remember her ‘Friends’ co-star David Schwimmer, after making room for Uber Eats in her memory vault.

“Have we met?” Aniston asks Schwimmer, who attempted to go in for a hug after spotting her on a busy Hollywood set.

‘Do I know you?’ says an obviously confused Aniston.

A befuddled Schwimmer reminds her they worked together for a decade, but she just can’t place him. “You still don’t remember, do you?” He asks.

“I hate this town,” he quips as Aniston walks away muttering, “Like I could forget 10 years of my life.”