The always fabulous LIZZO just dropped another collection with Quay sunglasses… QUAY X LIZZO which features a star-studded range of glammed-out sunnies, blue light glasses, and accessories—including a trio of the brand’s new limited-edition luxe sunnies.
LIZZO would be the first to tell you that the real star of this campaign is the power of the vote. In the spirit of representation, Quay and Lizzo are teaming up with the NAACP Legal Defense and Educational Fund, Inc. (LDF), and the Lawyers’ Committee for Civil Rights Under Law to lift barriers to voting in the US. With the launch of the campaign, Quay is donating $100K to support that mission.
Here’s what the star said about the new campaign:
Q: What’s your favorite look for the campaign, and why?
A: I can’t choose! But having green hair was an all-time fav.
5. Q: This campaign aims to lift barriers to voting in the US, particularly for communities of color. Why did you choose to center the campaign around that effort?
A: voting is a big way to contribute and to feel like we’re making a change. But the power of voting in midterm and local elections wasn’t something I was taught in school. I want to be part of informing future generations of our power.
6. Q: The rallying cry around voting in this campaign is 2020 REPRESENT—what does it mean to you to represent?
A: representation is important to me. It helps people feel seen. It celebrates diversity. The American people deserve to feel seen and we deserve a government that reflects our beautiful diverse country and ideals.