Once it was every month, but the cycle is so fast now that every week there’s a new TikTok micro beauty trend.

And it’s no surprise big beauty brands have jumped in since a whopping 89% of viewers say they buy a product featured on the app.

Naturally, since it’s Fall, pumpkin spice has come for your makeup. Check out the ‘Pumpkin Spice Makeup’ video for the latest look.

 

https://www.tiktok.com/@alissajanay1/video/7272480821817249066?q=pumpkin%20spice%20makeup&t=1695052386670

Judging by the colors of most of the makeup featured in the videos, it’s just a warm brown lip/blush/mascara combo — likely products you already have in your makeup arsenal. But if you’re looking to purchase a new lippy, don’t let us stop you!