Kiehl’s just launched its ‘Earth Month’ project nationwide today, partnering with crooner John Legend, who shared his thoughts on sustainability.

To raise money for Kiehl’s Made Better, the brand created the limited edition Rare Earth Deep Pore Cleansing Masque in a travel-size jar redesigned by the musician. The fairly traded Amazonian White Clay helps visibly minimize pores and refine skin’s texture. $25 at Kiehl’s.

In the US, 100% of net profits, up to $25,000, of this Limited Edition will benefit the Earth Day Network (EDN),