Hey, what has your toilet paper done for you recently (yes, besides the obvious.)
Did you know that the equivalent of 27,000 trees is flushed or sent to a landfill daily from toilet paper? Deforestation is a rapidly growing ecological issue that can lead to loss of habitats for animals, increased flooding, soil erosion, and loss of homeland for many communities.
That’s where brands like Who Gives A Crap and REEL come in. Launching in August, the REEL T.P. is made of 100% sustainable bamboo toilet paper and is delivered straight to your door. No more lugging that 100 pack from Costco. (It’s $29.99 for a 24 roll box with free shipping.)
With each box sold, Reel, in conjunction with charity partners, provide a personal, single-use, self-sanitizing, fully biodegradable toilet that prevents human waste from contaminating the ecosystem.
Today, more than 2.4 billion people lack access to basic sanitation. At this moment, 40% of the world’s population lack access to even the simplest toilet.
We know what you’re thinking…but how does it feel? After trying some rolls we can report back that it is a soft as expensive brand T.P.
Instead of paper from trees, Reel Paper uses Bamboo instead. Bamboo uses 30% less water than hardwood trees, grows up to 3 feet in just 24 hours and only needs to be harvested once a year without replanting, making it the fastest-growing plant on the planet.
So every purchase from REEL makes a real change. We call that a win-win.