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Following in her sister Kylie’s footsteps, Kim K. launched a KKW beauty contour and highlight kit on Wednesday and it reportedly sold out in minutes.

The 36-year-old reality star used social media to ignite sales, posting very time one of the products sold out, writing:

 ‘I can’t believe it! In just a few minutes!’

For the first release, marketing mogul sold four different sets in light, medium, dark, and deep dark skin tone. Thank goodness since she certainly needs the money, right?