Kate Morgan is a force of nature. The founder/owner of the award-winning Morgan PR has simultaneously helped break brands such as Peace Out Skincare (#1 on Sephora) while working with legacy brands such as the world-famous Ole Henriksen, Dr. Pimple Popper, and many more. An expert in the Beauty field, the entrepreneur has built a successful business from the ground up. We wanted to know how she did it.

DAILY CANDID NEWS:
How did you get into PR?
KATE MORGAN:
I had been working in the media space for well-known publications such as Grazia Magazine, FHM Magazine, plus others – and with that, I would receive pitches from Publicists. I quickly learned how to spot a ‘bad pitch’. I was approached by a Founder of a leading PR Agency in London to lead their beauty division. I took my skill set from my journalism days and applied it to my PR strategy when outreaching to media; having had the inside knowledge of what an editor is truly seeking gave me an edge that most other Publicists simply do not have. Fast forward to present day, I spearhead a multi-award winning PR Agency and we have represented some of the most prestigious beauty brands in the industry; such as Ole Henriksen (Spa division) owned by LVMH (Louis Vuitton Moët Hennessy), Dr. Pimple Popper (Critics Choice Award Winner – Female Star of the Year, 2019), DECIEM (Estee Lauder invested $50 million for its share in the company) – plus many other leading brands!
DAILY CANDID NEWS:
Your pitches scream ‘Open ME First!’ How do you do that?
KATE MORGAN:
Tapping into my past editor skill set; knowing what an editor needs to see as the subject heading in order to get that ‘open‘ in a sea of thousands of other daily PR pitches (that are often directed straight to the inbox trash!). I devise thoughtful and bespoke pitches that are in line with the EDITOR’s style of writing and the PUBLICATION’s reader base.
DAILY CANDID NEWS:
What tips would you give other women running their own business?
KATE MORGAN:
I am interviewed and asked about this question frequently, in fact, Harper’s Bazaar interviewed me for a piece on ‘Power Prepping’ re: how to multi-task successfully. As women, if you decide to have children and run a business, learning the art of multi-tasking is a must! I plan my days out to the letter! Throw the 9-5 concept out, it does not work for business owners. Here’s a window into my world, aka someone who successfully runs their own PR Business: I start my day checking my emails for any urgent client and press matters, then I read the news to scan for any breaking stories. After my childcare arrives – if I am not traveling or heading to a meeting – I join my team at the office and get pitching! I’ll typically be back home for 5pm for ‘mommy/mummy time’, and then when my son goes to sleep, I hop back on my emails, clear my inbox and plan the next day. I always have my phone on me so I can be in touch with editors, team members etc. – on the go!
DAILY CANDID NEWS:
Most people think a publicists job is mostly getting glammed up and walking Red Carpets. Can you set them straight?
KATE MORGAN:
This is certainly a fun part of the job, and for sure it is a perk! But I’ll have to burst the PR fantasy bubble… It is hard graft, grit, determination, and the juggling of many roles; mirroring your PR strategy with your clients’ Marketing and Sales goals. A PR – when they score a media hit – are able to save their clients a considerable amount of money, while simultaneously helping to generate sales. A paid placement – say in a Conde Nast title, such as VOGUE or GLAMOUR – can set a client back six figures, I can get that level of placement, and do – all the time – but at zero cost to the client. This is why ‘earned media’ (PR driven placements) are worth their weight in gold, and why my PR services are sought out globally; I’ve got the case studies to prove my ability to foster these strong placements that move the needle for brands. And that does not happen at a red carpet or during the glam moments… that success happens when you’re pitching media ‘I can’t not open this!’ emails!
DAILY CANDID NEWS:
What would you say is the best part of owning your own business — and the worst?
KATE MORGAN:
The best part of owning a business is doing PR my way. I have a unique skill set which I am able to adopt under my own business umbrella, which is why Morgan Publicity is a desired agency for brands that seek to penetrate the beauty, health and wellness industry. They know when they come to me, I offer a service that is niche and extremely targeted. That’s the best part: creating a business model that amplifies your strengths. The worst? You’re never ‘off the clock’. I am always contactable, always checking my emails, always available. For me: that isn’t exactly a ‘bad’ part, more so my friends might get annoyed if I have to slip away to take a client call in the middle of dinner – PR never sleeps (not if you’re at the top of your game!)

 

About The Author

Editor

Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for Radaronline.com; never met a gadget she didn't want, and spends waaaaay too much time on Social Media.

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