It’s no surprise that singer-turned-entrepreneur Rihanna has launched a Fenty Hair line; after all, her Fenty Beauty flies off the shelves website.

Her new video teases some of the products that just landed.

 

 

 

‘You know how much switching my hair up matters to me,’ Rihanna – who boasts 310.3M social media followers – wrote on Instagram.

“I’ve had almost every texture, color, length, from weaves to braids to natural,” the singer-entrepreneur wrote in the announcement video’s caption. “It’s time to play and get stronger by the style.”

The commercial bears this tag:

Fenty Hair has moved in, and they want to welcome y’all to Mane Street – where every home is a house of style. It’s the smoothest suburb with the slickest neighbors and the most snatched streets.

 

About The Author

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Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for Radaronline.com; never met a gadget she didn't want, and spends waaaaay too much time on Social Media.

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