Do you have a business or brand that needs some new and innovative marketing plans? Are you thinking about making use of social media for this but don’t know which platform to go with?
Marketing over the years has been increasingly migrating over to the digital world. The world of advertising is changing drastically, and this has meant a lot of change for those expensive marketing and advertising firms. The internet has changed this all and social media is disrupting the marketing sector.
There are so many reasons why businesses are starting to use social media as opposed to other means of advertising including convenience, ease of use, accessibility, and the fact that it is free to use. Choosing the right platform for your business is crucial and here is a list of them to choose from.
The first platform that we’ll look at is Twitter. Twitter is one of the oldest social media platforms but has still managed to remain as one of the most popular ones too. Launched back in 2006 Twitter currently has over 300 million active monthly users and a lot of these are businesses.
If you are planning on using Twitter for your business, there are a few things that you need to consider especially the target audience that you have and the demographic of Twitter itself. Twitter is a platform that is majorly dominated by millennials and typically has a much older audience than other social media platforms.
However, Twitter is a great all-around social media platform that allows for you to post where did content in a microblogging style as well as visuals such as images, videos, and GIFs. Twitter is also a great place for those who want to engage with their target audience and reach new people.
Facebook is yet another platform that has been around for a very long time, just as long as Twitter. Facebook was initially a way for you to keep up to date with your friends and family from around the world in an easy and efficient manner.
While it is still primarily used for more personal reasons these days you can find all sorts of businesses making their way onto Facebook by buying Facebook likes and advertising their businesses or brands on the platform. Live video is also less expensive than other marketing techniques, and it’s easy to do. Even if you’re not a tech-savvy person, you can still go live on Facebook by following a few simple steps. You can also buy Facebook live views which is another affordable strategy. When it comes to looking at the demographic of Facebook here you will primarily reach an older audience as opposed to that of younger teens or young adults.
By far the most used and most effective platform when it comes to social media marketing for businesses is Instagram. Instagram is currently the most popular social media platform to this day with over a billion active monthly users accumulated over 12 years.
Instagram initially started as a photo-sharing platform where you could share images with your friends and family but today it is so much more than that. Instagram is one of the most versatile social media
platforms where you can post photos and videos in a multitude of different ways to reach different demographics.
Unlike most social media platforms which typically reach a much smaller demographic, Instagram has an incredibly large demographic from people that are teens to people who are old enough to be their parents.
TikTok
moving on down honest we have the newest contender to the social media world, and this is TikTok. TikTok Is a video-sharing platform that was launched in 2016 as primarily a way for you to lip-sync to your favorite songs and share them with your followers.
These days it is a short-form video sharing platform where you can share all sorts of videos whether they are viral recipes, funny videos, cute videos of your animals, or even educational videos to name a few.
If you are planning on using TikTok for your business marketing, then something you need to keep in mind is that it typically has a much younger demographic than that of all the other social media platforms. Here you will mostly be able to reach younger teenagers up to young adults but not much of an older audience.