Warning: This is going to be your favorite mascara. And we’re giving away FIVE!
When we want a more natural look, say for daytime, we grab the new Hi Beautiful You! (HBY) Lash Perfecting Magic Brown mascara, a soft, universally flattering brown shade that enhances lashes without the harshness of traditional black.
From the first swipe, the formula feels lightweight yet buildable. The rich brown pigment gives lashes a natural, eye-brightening effect that’s ideal for daytime wear, but with a few extra coats, it transforms into a sultry evening look. What makes this mascara stand out is its lash-perfecting wand—the brush grabs every lash, from the tiniest inner-corner strands to the outer flick, fanning them out beautifully without clumping. Some users say it looks even better than false eyelashes.
Hi Beautiful You
Performance-wise, it’s impressive. The mascara stays put throughout the day, resisting flaking and smudging even in humid conditions, yet it removes easily with a gentle cleanser at night. Lashes feel soft and flexible rather than stiff or brittle, thanks to its nourishing formula that includes conditioning agents designed to keep lashes healthy.
The real magic, however, is in its versatility. For those who find black mascara too stark, this chocolatey-brown alternative softens the eyes, making it especially flattering on fair complexions, redheads, and anyone aiming for a more natural, “your lashes but better” look. Yet, the intensity is deep enough to make eyes pop across all skin tones.
For night, we just add another coat or two of the Magic Brown (pro tip: just wiggle the wand until you get the desired result.)
Beauty fans might remember the dynamic Richard Anderson, who created the Per-fekt beauty line, one of our favorites. After he sold Per-fekt, he started HBY!, which follows the same mantra, empowering women to express their most authentic selves. And like his first brand, all the products are multi-tasking marvels.
Founder Richard Anderson.
To win one of the new mascaras from HBY! just comment on the brand’s Insta.
Brown is the new black. You heard it here first.
