What is the beauty filter everyone is using on TikTok? It’s the ‘bold glamour’ that turns anyone into a supermodel.
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The Bold Glamour filter is a beauty-/AR-filter effect in TikTok that transforms users’ faces to look more like a highly-stylised “glamour” version: smoother skin, stronger brows, finer nose, fuller lips, etc.
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According to blog analysis, it uses machine learning or “AI” style techniques (beyond simple overlay) to apply these enhancements in real time.
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It has gone viral: used in millions of videos under the hashtag #BoldGlamour.
How it works (in simple terms)
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When you enable the filter, it detects your face and landmarks (eyes, nose, mouth, skin texture).
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It then modifies features: for example making the nose appear slimmer, the jawline more defined, smoothing skin, enhancing eyelashes and brows.
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The “seamlessness” is what’s noted: unlike older filters where you could spot the “line” or glitch, this one appears very natural and “stuck” well to the face, even with movement or hair.
How to use it
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Open TikTok and go to the Effects menu. Search for “Bold Glamour” (or browse trending / featured effects).
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Tap the effect, align your face in the frame, and record your video or take your selfie.
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You can compare “with filter” vs “without filter” by toggling it or taking a screenshot for comparison.
Why it’s popular
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It gives a quick “glam” look without makeup or editing apps—instant transformation.
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Because it’s so seamless, viewers are impressed and it’s shareable (before/after change is dramatic).
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It feeds into the trend of “what I look like on TikTok vs reality” or “filter vs no-filter” content.
Summary
In short: The Bold Glamour filter is TikTok’s powerful glamour-style filter effect that enhances facial features using advanced AR/AI techniques, thereby enabling users to appear like a “supermodel” version of themselves. Its popularity is high, but with that comes valid concerns about how such filters influence perception and self-image.