Despite the fact that last year’s Oscars had such lackluster ratings — only 23 million which is 6 million less than the year before — and that Awards shows this year (looking at you Golden Globes) were also dismal, the ABC network has optimistically announced it will charge $2 million for a 30-second ad at the Oscars.
This year Oscars won’t have a host, nor any ZOOM ins from celebrities, despite the pandemic. This has already caused pushback from stars, studios, and many nominees who say it’s not safe for them to attend the Oscars in person.
Said one of the producers:
‘We are treating the event as an active movie set, with specially designed testing cadences to ensure up-to-the-minute results, including an on-site COVID safety team with PCR testing capability.”
The Oscars air April 25th.