Y2K nostalgia is having a major moment in the beauty world, and nothing captures the early 2000s aesthetic quite like Lancôme’s iconic Juicy Tubes. Originally launched in 2000, these high-shine, fruity-scented lip glosses quickly became a staple in makeup bags everywhere, known for their ultra-glossy finish and playful packaging. After being discontinued in 2018, Juicy Tubes made a triumphant return in 2020 for their 20th anniversary, and as of 2025, they’re celebrating 25 years with a nostalgic campaign that has both millennials and Gen Z buzzing.
The Return of a Glossy Icon
To commemorate the 25th anniversary, Lancôme launched the “Juicy Kissing Web” campaign, featuring early 2000s stars like Paris Hilton, Hilary Duff, and Chad Michael Murray. These celebrities, who were synonymous with the Y2K era, share personal memories tied to Juicy Tubes, bringing a sense of nostalgia and authenticity to the campaign .
For us, nothing says Y2K more than being glued to the TV to watch ‘Gossip Girl.’ So it makes sense that the brand brought back the steamy Chuck Bass.
The relaunch includes eight shimmery shades, ranging from nude to hot pink and berry, along with a versatile clear gloss perfect for layering. Each tube retains the original’s signature fruity scent and hydrating formula, offering up to four hours of moisture.
Y2K Beauty Trends Resurface
The revival of Juicy Tubes aligns with a broader resurgence of Y2K beauty trends. Glossy lips, frosted eyeshadows, and shimmery blushes are making a comeback, driven largely by TikTok and social media influencers. According to Spate’s Popularity Index, interest in 2000s makeup has grown significantly, with TikTok holding a massive share of this trend’s popularity.
Lancôme’s strategic marketing taps into this nostalgia by incorporating early 2000s aesthetics into their campaigns. For example, the brand sent Juicy Tubes to influencers in CD case-style packaging and featured iconic items like the hot pink Motorola Razr phone in their promotional materials .
Cool.
A Gloss for the Ages
Juicy Tubes have proven to be more than just a passing trend; they’re a beauty staple that transcends generations. Whether you’re reminiscing about your first swipe of gloss in the early 2000s or discovering them for the first time, Juicy Tubes offer a blend of nostalgia and timeless appeal. Their enduring popularity underscores the cyclical nature of beauty trends and the lasting impact of iconic products.
As Y2K trends continue to influence the beauty industry, products like Juicy Tubes remind us of the fun and playful side of makeup. So, whether you’re channeling your inner Paris Hilton or simply looking to add a touch of shine to your routine, Juicy Tubes are back to help you do it in style. ($25 each.)
