The viral K-beauty brand TIRTIR is launching its first U.S. stop with a K-Pop-inspired World Tour, starting in Los Angeles.
Much like a touring pop star, TIRTIR’s custom truck will bring fans free samples of its top-selling products, shade-matching for all 40 foundation shades, and an interactive photo zone. Guests can also take home stickers, keychains, discount vouchers for Ulta Beauty and other exclusive goodies.
To highlight inclusivity, TIRTIR created four campaign characters representing diverse skin tones and personalities. Their stories will appear on the truck, in giveaways and across TIRTIR’s social media (see above illustration.) The tour coincides with TIRTIR’s official launch at Ulta Beauty, where it’s now the first K-beauty brand in the retailer’s prestige zone with best-sellers like the Mask Fit Red Cushion Foundation and Waterism Glow Tint.
WHEN: Saturday & Sunday, August 23–24
WHERE: Pop-Up Truck at The Grove
Located at 189 The Grove Dr, Los Angeles, CA 90036
See you there!