Move over eyes-first glam — 2026 is officially all about the cheek. The biggest beauty trend taking over runways, red carpets, and TikTok’s most addictive GRWM (get-ready-with-me) videos is a fresh-faced approa...
Forget about the dramatic cat eye (which some of us never mastered anyway.) The new trend is a more subtle 'Kitten wing' look, which is more natural yet still gives the 'lifted' look.
Go for a shorter, thinn...
Some of Allure's magazine readers nominated classic, we-all-have-them-in-our-bathroom-cabinet products, such as the Maybelline mascara, the Beautyblender Original makeup sponge, and Charlotte Tilbury Matte Revo...
As we roll into summer, we’re all looking for makeup and skincare that feels light and doesn’t overcomplicate things but still gets the job done. Products that can melt in your skin and can mix with any natural...
If you're like us, you have a zillion makeup brushes of all shapes and sizes. But here's the one brush you need: the Fini Brush from Artis, a universal makeup tool.
Not only is it the perfect configuration, ...
Don't you just love a foundation that gives you natural coverage and acts as a brightening serum? The new 'Super Serum Silk Foundation' from Yensa does just that.
But what we love abo...
The popular Los Angeles-based beauty brand with roots in South Korea, The Crème Shop, just launched some fun new makeup items that you're going to want to 'add to cart' stat!
Here are a few of our faves:
...
Sometimes you need to shake up your beauty routine...and the best way to do that is to treat yourself to some new, fun makeup in colors you've maybe never tried before.
We l...
These days, the only time most people are putting on makeup is for ZOOM meetings, unless you're are a Beauty editor in which case you're dabbling in the cosmetics arts every day. Here's our latest discovery: Se...
R&B artist Ella Mai is only 25 so we were relieved to see at the Grammys that she wasn't so made up that she was unrecognizable (hello, Tanya Tucker.) The fresh-faced beauty had celeb makeup artist Emily Ch...
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