BeautyTok: Natural, Low Maintenance Look Is IN.

Donna
Beauty
TikTok beauty right now feels like a huge shift to low-effort, natural beauty. And we're here for it. Skin that looks real again, with creators ditching heavy filters in favor of soft, lived-in glow. Think blu...

BEAUTYTOK: Makeup Trends for 2026.

Donna
Beauty, Latest News
Move over eyes-first glam — 2026 is officially all about the cheek. The biggest beauty trend taking over runways, red carpets, and TikTok’s most addictive GRWM (get-ready-with-me) videos is a fresh-faced approa...

BeautyTok: What is ‘Skin Flooding’?

Cynthia Cups
Beauty
If your skincare routine suddenly feels like it needs a life raft, TikTok has an answer: skin flooding. The viral technique is exactly what it sounds like—drenching your skin in hydration, on purpose. Instead...