If you invest in professional hair color, maintenance isn’t optional.
I keep my hair in a silver bleach-and-tone cycle, and historically, that cool hue would start fading into brass around week three / four. I’ve tried different quality purple shampoos – but none have extended my tone the way Philip B’s Icelandic Blonde Shampoo has.
Philip B? I’m holding tone almost up to the next color, which translates to up to two to three additional weeks of preserving the intended tone (in my experience)
Yes, I swim. Yes, I wear a cap. Chlorine still tries it. This shampoo holds its ground.
The man behind the brand, Philip B. (Philip Berkovitz), founded his botanical-based luxury line in 1991 with a simple philosophy: healthy hair starts with the scalp. Early praise from Vogue and recognition from Forbes helped cement his reputation, and today his products are sold in 35 countries.
Celebrities like Nicole Kidman, Lady Gaga, Paula Abdul and Billie Eilish are longtime fans. Recently, he’s also built a strong following on social media with his hair transformations and scalp education videos reaching near 1 million likes!
Philip B.
His approach blends botanicals with science, and the brand is transparent about prioritizing performance over buzzwords. The formulas are designed for effective cleansing, buffered with oils and extracts to reduce dryness. Products are cruelty-free, safe for color-treated hair, and intentionally formulated with results in mind.
Why Icelandic Blonde Works
The Icelandic Blonde Shampoo neutralizes brass without leaving hair flat or over-toned. It cleans thoroughly but doesn’t strip or leave dry. My hair feels balanced, not brittle.
The fragrance is refined – botanical, elevated. It feels considered.
Full disclosure: I first met Philip and his partner, Michael, through my mother. He’s a neighbor — coincidentally around the corner from my West Hollywood apartment and a few homes down from my family’s place in La Quinta. He later gifted me a box of products, and what stood out immediately was the quality. From the packaging to the fragrance to the formulas, the attention to detail is evident.
The Bottom Line
If you’re spending serious money on hair color, your maintenance products should reflect that investment.
At $50, Icelandic Blonde isn’t inexpensive. But in my opinion, it’s well worth the price. Luxury haircare is about results – If your goal is to extend the life of your color, this is a formula worth considering.