This fall, the “clean girl” era is officially over — and thank goodness. After seasons of slick buns, dewy skin, and lip oil minimalism, beauty is finally embracing its bold side again. Forget subtle. Forget “your skin but better.” Fall 2025 is about your look but louder.

Across runways and social media, maximalism is making a glorious comeback. Think smudged kohl eyes, deep wine lips, and unapologetic glamour — the kind that says, “Yes, I did spend an hour on my makeup, and you can tell.” Metallic lids are back in a big way, with molten golds and silvers replacing neutral browns. Blush isn’t just for the apples of your cheeks anymore; it’s creeping up to the temples in bright berry and plum tones, giving a windswept, romantic finish that’s pure autumn drama.

Hair is getting a revival, too. Instead of tight buns and center parts, expect messy blowouts, tousled waves, and — yes — the triumphant return of volume. Bring out the hot rollers and teasing combs; sleek is out, and bouncy is in.
Even nails are ditching the minimalist beige for bold, moody shades. Think espresso brown, oxblood, emerald green, and chrome finishes. The “quiet luxury” manicure has had its moment; now it’s time for “loud opulence.”

So as the leaves fall, so does restraint. Fall beauty this year is all about taking up space — in color, texture, and attitude. Go big, go bold, and let your look do the talking. The clean girl can rest; the glam girl is back.
