The company says each can contain 400 milliliters of “100% authentic air” collected from Lake Como. (How do they collect it we wonder?)
Famous for its celeb ties -ins — the Clooney’s own a house there -and it many movies, including “Casino Royale” and “House of Gucci” were filmed there — it’s a popular tourist spot.
“It’s not a product; it’s a tangible memory that you carry in your heart,” the head of the company said, adding that once tourists are home and have opened the can, they can repurpose it as a souvenir pen holder.
While you’d think this was a novel idea, Como isn’t the first Italian tourist spot to offer a can of its finest air. Abagnale says the idea actually came from other locations, like Naples, where the local air has been sold for years.
We think we’ll stick with buying one of the silk scarves the area is famous for, thanks.