BeautyTok: What is ‘Skin Flooding’?
If your skincare routine suddenly feels like it needs a life raft, TikTok has an answer: skin flooding. The viral technique is exactly what it sounds like—drenching your skin in hydration, on purpose.
Instead...
Kris Jenner Approved K-Beauty Find: SUNGBOON.
While we can't afford the plastic surgery of the matriarch of the Jenner/Kardashian family, we can adopt this affordable skin care.
Kris Jenner–approved skincare moment that hit Instagram and TikTok today. K...
BeautyTok Buzz: What’s Trending Right Now (and Why We Can’t Stop Trying It)
If your For You page has turned into a beauty runway, you’re not alone! TikTok continues to reinvent how we think about makeup, skincare, and self-care — and its latest viral sensations are all about easy glam,...
Beauty Holiday Gift Guide: Something For Everyone.
Doesn't it seem like we just had Christmas/Hannukkah/Kwanzaa?
Yet here we are again, so we've compiled some of our favorite beauty finds this year, which will make you the gifting hero.
HAIR OBS...
An Honest Review of the CER-100 Collagen Hair Mask.
We received the Evazavecca CER-100 Collagen Hair Mask for review, which costs about $10–$14, making it one of the more affordable repair masks on the market. You can find it on Amazon, Target, and the official ...
Dr. Althea’s New Aqua Marine Jelly Mist: It’s a Mist; It’s A Serum!
Dr. Althea’s new Aqua Marine Jelly Mist is the kind of product that makes you rethink what a face mist can be. It doesn’t just spritz—it glides. The texture is this light, cushiony jelly-water hybrid that someh...
Epicutis: Miracle In A Bottle?
The Epicutis Facial Friday event felt like stepping into a world where skincare meets science, luxury, and that unmistakable glow everyone chases. Epicutis representative Sheila introduced the brand’s philosoph...
APRILSKIN: K-Beauty Brand For Renewed Skin.
In the ever-evolving world of Korean beauty, APRILSKIN has carved out a notable niche — blending gentle, plant-powered formulations with thoughtful science. Since its launch in 2014, this brand has become known...
Why OWAY’s Shampoos And Conditioners Are Beauty-World Goals.
If you’ve been on the hunt for a hair-care line that’s actually clean (but still feels luxurious), Oway’s organic shampoos and conditioners deserve your spotlight. Since we wash our hair often (soccer practice ...
‘Cardigan Nails’ Are the Latest Cozy Trend.
The latest manicure moment arriving just in time for chilly weather is cardigan nails—and yes, they’re exactly as cozy-cute as they sound. Imagine your fingertips wrapped in tiny knitted sweaters, textured like...