K-Beauty favorite, TIRTIR brought its new K-matcha skincare line to life with an immersive pop-up in SoHo in NYC, drawing over 2,000 visitors in just three days.

The new skincare line centers on “Matcha PDRN,” a Jeju-derived ingredient that supports calming and barrier function. Now it’s not just enough to down those 5 matchas a day.

 

 

The line was developed to gently calm irritated skin and support overall skin balance, with the powerhouse ingredient, Jeju Island matcha, rapidly absorbed into the skin to deliver deep nourishment and calming care.

 

 

Take the TIRTIR Matcha Calming Cream — a next-generation K-beauty moisturiser with a uniquely bouncy pudding texture, engineered to provide 24-hour redness relief, restore skin elasticity, and build a lasting protective barrier against external irritants. It is a perfect remedy for dry but easily irritated skin.

 

 

A TIRTIR representative stated, “Through this pop-up, we were able to build on the brand recognition TIRTIR has established in the makeup category while effectively showcasing thebrand’s unique strengths in skincare to global consumers.”

 

 

 

 

 

 

About The Author

CEO/FOUNDER

Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for Radaronline.com; never met a gadget she didn't want, and spends waaaaay too much time on Social Media.

Related Posts