TikTok beauty right now feels like a huge shift to low-effort, natural beauty. And we’re here for it.
Skin that looks real again, with creators ditching heavy filters in favor of soft, lived-in glow. Think blurred—not baked—complexions, where freckles, redness, and texture are part of the vibe. Skin tints, spot concealer, and creamy blushes, applied with fingers, are having a moment, especially in shades that mimic a natural flush.
Makeup is also getting more experimental from the eyes up. “Underpainting” brows for a softer, fluffy finish is everywhere, along with washed-out pastel lids and subtle shimmer placed right in the inner corners for an instant bright-eye effect. Lip combos are trending toward ’90s nostalgia with brown liners paired with glossy, plumping balms, while “just-bitten” stains are replacing full-on lipstick.
Hair and nails are leaning toward low-maintenance but intentional. Slicked-back buns with visible baby hairs, heatless curl routines, and hair oils as styling products are racking up views. On nails, sheer milky pinks, neutral jellies, and barely-there manicures dominate feeds, with the occasional pop of chrome or micro-detail for personality.
Overall, the trend cycle feels less about perfection and more about individuality—looking polished, but like you didn’t try too hard to get there.