Sweethearts Candies Still Rule V-Day.

Did you know that the Sweetheart candies, which own Valentine's Day, originally came in different shapes? Some were in the shape of wedding bells, coins, horseshoes, baseballs, animals, and (of course) heart...

BeautyTok: Natural, Low Maintenance Look Is IN.

TikTok beauty right now feels like a huge shift to low-effort, natural beauty. And we're here for it. Skin that looks real again, with creators ditching heavy filters in favor of soft, lived-in glow. Think blu...

The TikTok Anti-Beauty Filter Trend Taking Over.

For years, beauty filters quietly rewrote our faces before we ever hit “post,” smoothing skin into glass, shrinking noses, plumping lips, and lifting cheekbones with a flick of code. Now TikTok is having a coll...

BEAUTYTOK: Makeup Trends for 2026.

Move over eyes-first glam — 2026 is officially all about the cheek. The biggest beauty trend taking over runways, red carpets, and TikTok’s most addictive GRWM (get-ready-with-me) videos is a fresh-faced approa...