How do you celebrate when you break a Guinness World Record? By releasing a song, of course.
Buldak, the Korean spicy noodle brand, built a global following through social media challenges; they broke a Guinness World Records title when fans uploaded 335 qualifying videos of themselves eating instant noodles to TikTok in just one hour.
So the brand created ‘Crave The Burn,’ a bilingual, pop-inspired track featuring English and Spanish lyrics, which features footage from some of the fans who sent in some of those videos.
Now, the brand is keeping that momentum going with a bilingual, pop-inspired track featuring English and Spanish lyrics and a music video directed by Weston Allen, with choreography by Brian Esperon.
