Three best friends, Ben & Blake Ricciardi and Travis Lubinsky, decided to pivot and  create a ‘socially conscious mask’ company, Subzero masks, where for each mask purchased, one will be donated to ‘thousands of charities in need.’

You might know Blake Ricciardi as the creator behind the iconic worldwide streetwear brand, Popular Demand, while his equally successful brother Ben Ricciardi, is the founder and CEO of Times10, a disruptive creative agency in Los Angeles, California. And good friend Travis Lubinsky is the founder of Flex Watches, which already produces watches for a cause.

“We just want to help as many people as we can,” said Blake Ricciardi Co-Founder of Subzero Masks. “As we reopen our businesses and return to some sense of normal activity everyone will need protection. We wanted to do our part to support the global community.” 

‘Skully’ mask.

The masks are made in the U.S. of A., reusable and washable (cold water wash and air-dry) and made of breathable cotton.

  • Hand-sewn, made-in-USA quality construction
  • Reusable & washable (cold water only, air-dry only)
  • 100% soft, breathable cotton for durability & comfort

$19. at Subzero.