Like so many of us, Jennifer Corcoran would get a throbbing headache after only a glass of wine so she decided to do something about it and after extensive research, she developed ‘Drop It ‘a natural product that reduces both Tannins and Sulfites in wine, the culprits behind most headaches.

These magic drops will not alter the taste of your chosen vino, in fact, they can improve the taste of a ‘young’ wine by reducing the astringency. Lab-tested in Napa Valley, the small plastic bottle fits neatly into your purse or even a pocket so you can carry it with you everywhere.

DAILY CANDID NEWS:

Jennifer, you started ‘Drop It’ because you got terrible headaches and discovered it was from the additives in wine. Do you think many people have an allergy to tannins and sulfites? We have the same issue and our allergy doc suggested this theory.

 

 

 

JENNIFER:

It is estimated that at least 1% of the population has an allergy to sulfites and or tannins. However, there is much larger percent above 8% that has a sensitivity. Even if we had 1% in the United States, that is about 36 million people. These sensitivities often grow in numbers as a person ages. This is particularly true for women as they go through hormonal changes. If you look at the issue of Gluten, about 1% of the population is totally intolerant to Gluten, However, a larger population does have some kind of sensitivity. There are also those that are gluten-free because they think it is healthier. We often get the question about the fact that other foods are higher in sulfites than wine. So why can we tolerate those? In theory, perhaps the presence of alcohol actually dehydrates the body, therefore, making the concentration of sulfites higher in the bloodstream.

 

CEO and Founder Jennifer Corcoran.

 

DAILY CANDID NEWS:

Can we use it in champagne as well? (We love a glass — or two — of bubbly.)

JENNIFER:

Who does not like a glass of bubbly or a mimosa on vacation? Yes, this can be used in a red white or sparkling wine. When put into a glass of champagne it looks like a little sparkle going to the middle of the glass. Drop It enables everyone to celebrate and raise the glass.

 

 

 

DAILY CANDID NEWS:

What unique challenges did you encounter raising your four children and running a business?

JENNIFER: My children are grown and some are starting families of their own. I was fortunate enough to have a career most of my life that had some flexibility to it. I need to add that there were many days that required long hours in order to balance work and family. Now that I am focused on building my own company and brand, it has turned more into a passion just as raising my children was a passion. I am fortunate to have children who are also successful with some beautiful grandchildren. My youngest has actually chosen to work with me as my Director of Marketing and Operations. He brings new and fresh ideas to the table every day. I also think this shows my children that you can accomplish anything if you put your mind and passion into what you want to do. After being in the medical and diagnostic sales industry for over 30 years, I have also been able to hire people that I had worked with in the past. They bring the experience and needed skill sets to launch a new product to the market. that I have felt they would bring in strong skillsets.

 

 

 

DAILY CANDID NEWS:

What is your ‘wind-down’ routine after a busy day?

JENNIFER:

I try to vary that every day. Just yesterday I was out on sailing. Tomorrow I may be walking the beach in the evening. I feel it is important to continue to be physically active after being in front of a computer all day. It is nice that I can finally enjoy a glass of wine without the horrible immediate headache I used to get.

Drop It is available on their site and also Amazon, only $13.99 for a single bottle which is enough to treat up to 55 glasses or 9 bottles of wine.