Everyone from the Kardashians to Brad Pitt has a beauty brand these days so our only question is…what took catwalk model Bella Hadid so long?

Most recently the face of Charlotte Tilbury, the 27-year-old announced her new brand, called ‘Ôrəbella’ with a teaser reel on Instagram.

 

“Reveal your alchemy on 5/02. Link in bio to get on the list & get an exclusive gift at launch” read the caption.

All we know about the mysterious brand is that it may be a ‘scent’ line that will launch on May 2.

 

 

About The Author

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Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for Radaronline.com; never met a gadget she didn't want, and spends waaaaay too much time on Social Media.

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