Forget having a beer at the US Open…the drink of choice is the ‘Honey Deuce’ which just racked up sales of $10 M in sales and the tennis tournie doesn’t even end until September 8.
The Honey Deuce — a mix of vodka, lemonade and a raspberry liqueur, plus its signature melon balls which look like tennis balls (naturally) — is the result of the partnership with Grey Goose.
Even at $23, with a ‘commemorative’ cup, bartenders can’t keep up with the demand so they’ve installed several “Honey Deuce Express” bars scattered around event campus that only sell the drink.
Maybe it’s so ‘hot’ because of the fact that you can only enjoy it for two weeks a year, though enterprising bars in Manahattan are experimenting with their own versions.