This is one way to kick off a product launch — this last weekend Shiseido launched their new Ultimune sun products at the Shiseido Beach House in Malibu (where else?)
Stars Christina Milian & Lauren Bushnell, Steph Shep, Audrina Patridge and Charlotte Mckinney kicked off summer with the new Shiseido Sun products with guests tested the new line in fun sun activities such as yoga, cardio, paddle boarding and mediation to test the products durability in the sun. (Some beauty editors — mentioning no names – tried out the sunscreen while sipping cocktails on the sun deck.)
Along with the launch, Shiseido has started a beauty community online, encouraging fans to hashtag their best looks for a chance to be featured. Just tag #myshiseido . Happy snapping!