Let’s face it, guys — we’ve got no concealer to hide behind. No BB cream to blur the fine lines. No “touch of rouge” to make us look more alive at 8 am on a Monday. Which means, when it comes to skincare, we need to get it right.
This summer, I’ve been switching up my routine to lean into products that are lighter, cleaner, and smarter — and that led me to the legendary skin whisperer herself, Susan Ciminelli. Known as a pioneer of natural, results-driven skincare, Susan has built a cult following that includes supermodels, CEOs, and wellness devotees (Martha Stewart swears by her line) who take their self-care seriously — and now, this columnist too. Susan’s whole philosophy is about beauty from the inside out. Her book, The Ciminelli Solution: A 7-Day Plan for Radiant Skin, is a must-read for anyone looking to level up their grooming game. It’s not just about products — it’s a full-on lifestyle approach that combines recipes, fitness tips, and daily routines to bring the mind, body, and soul into balance. I mean, it’s like a spiritual reset… with great skin as a bonus.
In the name of journalistic integrity (and good skin), I test-drove two of Susan’s bestsellers. First up: the Seawater Spray— an antioxidant-rich mist sourced from desalinated seawater off the coast of Brittany, France. ($55.) It’s like giving your face a seaside vacation, minus the sunburn drama. Packed with natural trace minerals, it helps stimulate collagen, hydrate, and rebalance the skin. I’ve got oily skin in the warmer months, and I loved the matte finish it gave me when paired with… Susan’s Power C Moisturizer. ($80.)
If you know me, you know I’m a Vitamin C guy. I’m always looking for ways to brighten, protect, and keep my skin firm without that sticky, heavy feeling a lot of moisturizers leave behind. This one? Lightweight, refreshing, and completely undetectable once it’s on. Bonus points for the addition of aloe — a summertime essential.
One of the standout things about Susan’s line is how neutrally branded and gender-inclusive it is. No overly perfumed formulas. No packaging that looks like it was designed in a unicorn factory. Just clean, effective skincare made with fresh ingredients, and a mission that makes you want to be better to yourself. (And there’s a separate section labelled ‘Men’s Shop’ (same great products.)
As Susan puts it:
“I am delighted to see such an increase in men taking much better care of themselves these days. Not only are they religious with their self care at home, but they are also getting monthly facials as well. Aging gracefully is not just for women any longer.” – Skin guru Susan Ciminelli.
In addition to her signature products, Susan also offers treatments at her Susan Naturally Day Spa — a haven for anyone ready to take their glow to the next level. If you’re in New York or just passing through, it’s worth booking a visit. Your pores will thank you.
Even better? Her products are competitively priced, and the site offers Klarna payment plans so you can invest in your face without going broke. (Look good now, pay later — the dream.)
Susan Ciminelli’s Pore Minimizing Face Mask.
Bottom line: Skincare isn’t just a woman’s game anymore. And with brands like Susan Ciminelli leading the way, it’s never been easier — or more enjoyable — to take care of what you’ve got. Trust me, your future face will thank you.