At first, we thought this was a joke. 68-year-old comedian Jerry Seinfeld as a New York streetwear brand model?
But it’s no joke.
The brand Kith who has used, um, ‘older’ celebs in their fashion campaigns before — remember Steve Buscemi? — chose Seinfeld to be the new face of the fall line.
Here’s Jerry modeling back-to-school wear (does the man even own a pair of sweats?)
And outside of the iconic ‘puffy shirt’ Seinfeld episode, we can’t quite imagine Jerry sporting a paisley floral shirt.
But you must admit he’s mastered the ‘blue steel’ model face.
