TikTok continues to be a fun hub for beauty enthusiasts, introducing innovative techniques and reviving classic styles. Let’s explore some of the latest trends making waves on the platform:
1. Skin Flooding: Quenching Your Skin’s Thirst
Skin flooding is a skincare method that involves layering multiple hydrating products in a particular order in quick succession. The idea is to saturate the skin with moisture to combat dryness and dehydration. This technique has gained popularity on social media, particularly on TikTok, with users sharing their experiences and results.
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2. Flip and Claw Clip Ponytail: Elevate Your Hair Game
For a quick hairstyle upgrade, TikTokers are embracing the “flip and claw clip” ponytail hack. This method creates a voluminous ponytail reminiscent of Ariana Grande’s iconic look. By securing a ponytail, flipping it through a section, and adding a claw clip at the base, users achieve impressive volume with minimal effort. This technique is particularly effective for those with long, thick hair, but individuals with medium-length fine hair have also reported satisfactory results.
3. DIY Under-Eye Brightening: Coffee and Honey Masks
In the realm of DIY skincare, a viral TikTok hack suggests using a mixture of coffee and honey to brighten dark under-eye circles. Users apply this natural concoction under their eyes, claiming it reduces puffiness and enhances brightness. While some express skepticism, others praise its effectiveness and affordability, noting that the ingredients are commonly found in the kitchen.
https://www.tiktok.com/@adarlenne/video/7424227169628458271?q=DIY%20Under-Eye%20Brightening%3A%20Coffee%20and%20Honey%20Masks&t=1736881257947
4. Embracing Natural Beauty: Simplified Skincare Routines
A shift towards minimalism is evident, with beauty enthusiasts adopting simplified skincare routines inspired by Korean beauty principles. One viral routine involves just four steps: an oil cleanser, a foaming cleanser, a toner with niacinamide, and a moisturizer. Advocates report improvements in skin texture and appearance, attributing the changes to high-quality ingredients and consistent care.
5. Viral Beauty Products: TikTok’s Must-Haves
TikTok’s influence on beauty product popularity is undeniable. From lip glosses to skincare essentials, users frequently share reviews and tutorials, propelling certain items to viral status. For instance, products like the M.A.C. Squirt Plumping Gloss Stick and BIODANCE Hydro Cera-nol Real Deep Mask have gained significant attention, with users praising their effectiveness and value.

MAC’s Squirt Plumping Lip Gloss Stick.
TikTok is always a fun place to find new beauty trends, though it’s always a good idea to check with your dermatologist before trying anything drastic (looking at you, sunscreen contouring and DIY mole and skin tag removal.)