For the first time in decades, the FDA is attempting to change the messengering on cigarette packaging. If they get their way, expect graphic images to adorn new cigs, which illustrate some of the lesser-known side effects of smoking such as throat cancer, heart attacks, etc.

Even with all the health information out there, 34 million adults and 1.4 million youths in the U.S. smoke. The pricey and deadly habit takes 480,000 lives each year plus costs around $300 billion in healthcare.

This isn’t the first try by the  FDA — in 2011 Big Tobacco sued and got the courts to throw out the rule. Let’s hope they are more successful this time ’round.