Ukrainian President Volodymyr Zelensky addressed the Cannes Lions International Festival for the creative industry and urged creative film professionals to do more to “promote Ukrainian bravery.”


The end of this war and its circumstances depend on the world’s attention. And that’s why I need allies. We need people like you,” Zelensky said.




“I believe that the power of human creativity is greater than the power of a nuclear state that is stuck in the past,” Zelensky said. “Speak of Ukraine. Don’t let the world switch to something else.”



The courageous Ukrainian President has made more than 70 speeches around the world as he works to keep his country’s suffering — and need for help — top of mind.