We didn’t have this on our bingo card.
As part of the brand’s “Special for a Reason” marketing campaign, which features “inspiring individuals,” the cereal brand showcased cookbook author Molly Baz on a limited-edition cereal box.
According to the brand, it’s the first cereal box featuring a pregnant woman.
Baz recently made waves when she was featured in an ad posing pregnant in a bikini with cookies over her breasts. The tagline read, ‘Got Milk?’ (It was an ad for Swehl which sells accessories for breastfeeding parents and offers a cookie recipe developed with the cookbook writer.)
It was quickly pulled from the digital billboard in NY’s Times Square.