If you haven’t seen the first episode of the Sex And The City reboot, ‘And Just Like That,’ stop reading IMMEDIATELY.
Alrighty, the only ones still scrolling are (shocked) fans of the show who know that Carrie Bradshaw’s husband, Mr. Big, dies on the show from a heart attack while riding a Peloton bike. Reportedly, Peloton had been asked to use one of their bikes in the show but wasn’t told the plotline.
Naturally, Peloton’s stock took a huge dive after the show aired.
In one of the smartest reactions from a large company we’ve seen, Peloton put together their own commercial in 72 hours, featuring Chris Noth in character as Mr. Big enjoying some wine with real-life Peloton instructor Jess King – who played Big’s trainer Allegra in the show.
In the ad, Mr. Big toasts the Peloton instructor, ‘To new beginnings,’ who replies the same way, before telling him: ‘You look great.’
‘I feel great,’ Mr. Big says, before pointing to the corner with his eyes and asking King: ‘Do you want to take another ride? Life’s too short not too.’
The couple then laughs, as the frame expands to show two Peloton Bikes behind them, as actor Ryan Reynolds does a voiceover, saying: ‘And just like that… the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, thus reducing your risk for cardiovascular diseases.
‘Cycling strengthens your heart muscles, lowers your pulse and reduces blood fat levels,’ he continues, before simply saying: ‘He’s alive.’
Perfect.