Actor/entrepreneur Ryan Reynolds is the undisputed king of spoofing his own celebrity. (think Mint Mobile commercials.)


As a part owner of Aviation Gin, he once again has some fun. As he explains it:

 “Consumers and audiences are aware they’re being marketed to, so our feeling is to drop the artifice and lean right into it.”


About The Author


Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for; never met a gadget she didn't want, and spends waaaaay too much time on Social Media.

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