BTS is coming to New York! In celebration, there will be citywide immersive pop-up events held from July 24- August 3 to promote the groups ‘Airang’ album release and tour.
Once again, K-Beauty brand TIRTIR is the official beauty partner.
As part of the collaboration, TIRTIR hosted a CONCERT-PROOF BAR at the Korean Cultural Center New York, where visitors explored the brand’s concert-ready makeup lineup and discovered the limited-edition BTS THE CITY NEW YORK Perfect Setting Duo.
Created exclusively for the collaboration, the set featured TIRTIR’s bestselling Mask Fit Makeup Fixer and Reflect Glow Prep Primer, ($22) along with the BTS THE CITY ARIRANG Pouch, a modern reinterpretation of the traditional Korean bokjumeoni. Designed for concerts and outdoor events, the duo helps keep makeup looking fresh and in place for extended wear.
The limited-edition set was available for pre-sale through Weverse Shop ahead of the event. During the activation, fans could pick up their pre-orders on-site or purchase the duo via QR code through Weverse Shop at the TIRTIR CONCERT-PROOF BAR.