Blondes may have more fun (though my auburn-haired girlfriends might disagree) but it’s a full-time job keeping up with color appointments for us *cough* natural blondes.

And one month after that expensive highlight job our hair starts to get an orange, brassy tone. Been there?

So thank the beauty gods that Joico has released a ‘purple line’ in the Blonde Life collection.

Use it two — at the most three- times a week and –presto! –you’re back to being a glorious, shimmery blonde! (It also neutralizes grey hair.)

Pair with the Color Balance Conditioner and your locks have a lustrous shine too. Over time it protects your hair from turning color as well.

Pay attention to the directions though, because if you leave it on too long your hair will take on a lilac blush.

Directions:Apply to wet hair and allow the shampoo to absorb for three-to-five minutes. Rinse. Repeat the process two or three times per week, alternating with your regular shampoo. Follow with Color Balance Purple Conditioner for best results.

Buy the miracle pair at Ulta.

$33 for the shampoo; $34 for the conditioner.

About The Author


Evan Hosie has worked as a Women's Lifestyle editor/writer (expert in the beauty and fashion vertical); created the Pop Culture section for; never met a gadget she didn't want, and spends waaaaay too much time on Social Media.

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