Tuesday Adidas announced it was ending its partnership with Ye (formerly known as Kayne with “immediate effect.”
As early as yesterday, the disturbed rapper had said “I can say antisemitic s*** and Adidas cannot drop me,” during a tirade against Jews on the Drink Champs Podcast. He also threatened on Twitter to “Go death con 3 on JEWISH PEOPLE.”
In a statement, the sportswear maker said it “does not tolerate antisemitism and any other sort of hate speech” and said that his recent comments were “unacceptable, hateful and dangerous.” Adidas said they violated the company’s “values of diversity and inclusion, mutual respect and fairness.”
His Yeezy branded products accounted for an estimated 10 percent of the company’s annual revenue
This of course follows Ye’s ugly antisemitic comments and controversy over wearing a “WHITE LIVES MATTER” T-shirt at his Paris Fashion Week show.
Instagram and Twitter deleted his tweets and temporarily suspended the rapper.