Gwyneth Paltrow’s wellness brand GOOP is getting into the food delivery business. Called ‘Goop Kitchen,’ the new service will deliver ‘clean certified food.’

For right now, it is only available on the west side of Los Angeles, California, and is based out of Santa Monica.

A statement on the site reads:

“Driven by a core belief that clean, nutrient-dense, delicious food leads to greater well-being, goop has covered countless detoxes and interviewed legions of experts on the food-to-happiness connection,” the company said in a statement. “Goop Kitchen’s mission is to accelerate the clean food movement by proving, just as Paltrow did years ago, that whole, unprocessed meals can be both satisfying and convenient, this time brought right to your door with just a few clicks.”


A typical Goop delivery meal.


The five available meals range in price from $12.25 to $15.95, and include a Goop Teriyaki Bowl with organic chicken; a Spring Salmon Bowl; the Suprema Chopped Salad; the Miso Salmon Salad; and the Mushroom “Al Pastor” Lettuce Wraps. The sauces and dressings for each entree are Goop Certified Clean, which the company says means that they are free from “processed sugars, processed foods, gluten, soy, dairy, peanuts, or preservatives.”

Order (if you’re in the area) at Goop Kitchen.