It’s no surprise that sales of comfy clothes are waaaaaay up, as most of us WFH.
- Loungewear 420% up
- Oversized Hoodie 190% up
- Pyjamas 119% up
- Dressing Gown 110% up
- Slippers 102% up
And considering that cases of COVID are surging in almost every state, we’re going to be stuck at home for the foreseeable future.
So let’s engage in some retail therapy, shall we?
We like Boux Avenue’s latest collections that are stylish and comfy, plus they send a great message. Their latest campaign — Loving You For You — empowers women by showing the same products on different body shapes to ‘highlight how different we all are, but how fabulous we all can be!’
Inspired by the viral ‘Style Not Size’ TikTok challenge that promotes embracing having different body shapes but same taste in fashion -the new campaign shoot sees models wearing the same outfits to prove that style has no barriers.
Perfect for lockdown, no?