TikTok continues to be the ultimate beauty playground in 2025, where trends are born, transformed, and sometimes hilariously overdone.
Here’s what’s trending right now.
Red Hair Renaissance
From strawberry blonde to dark cherry, red hair is having a major moment. Celebrities like Zendaya and Dua Lipa are leading the charge, inspiring a 265% surge in interest for bold burgundy hues. Whether you’re opting for a subtle tint or a full-on fiery mane, red is the color of the year.
✂️ Pixie Cuts: The Bold Chop
Short, chic, and undeniably stylish, pixie cuts are back in vogue. Icons like Zendaya and Lola Tung have recently debuted this edgy look, proving that sometimes, less really is more. The pixie cut is not just a hairstyle; it’s a statement.
The Everything Shower
Self-care has taken a luxurious turn with the “everything shower” trend. These extended routines involve a full-body pampering session, from exfoliation to deep conditioning. While indulgent, experts advise moderation to avoid overdoing it.
One-Product Wonders
Efficiency meets elegance with the rise of one-product makeup techniques. TikTokers are mastering full-face looks using a single item, like lip liner for contouring. It’s a minimalist’s dream come true.
Tenniscore Aesthetic
Sporty meets sophisticated in the Tenniscore trend. Inspired by Zendaya’s recent fashion choices, this look features dewy skin, polished ponytails, and a touch of athletic elegance. It’s the perfect blend of casual and chic.
✨ Glitter Freckles
Add a sprinkle of magic to your makeup with glitter freckles. Popularized by Taylor Swift, this whimsical trend involves applying shimmering specks across the cheeks and nose for a playful, fairy-like effect.
Tech-Enhanced Beauty
The future is now with tech-infused beauty tools. From LED masks to ultrasonic skin scrubbers, TikTokers are embracing gadgets that bring spa-level treatments to the comfort of home.
Augmented Reality Makeup
Bridging the gap between digital and real-world beauty, AR-inspired makeup looks are trending. Creators are translating virtual filters into tangible makeup applications, resulting in futuristic and fun styles.
Sustainable Beauty: Waterless Products
Eco-conscious beauty enthusiasts are turning to waterless products. Solid shampoos, concentrated serums, and other innovative formulations are reducing waste and promoting sustainability without compromising on quality.
Neo-Nostalgia: Y2K Revival
The early 2000s are back, with a modern twist. Think glossy lips, glittery eyeshadows, and bold blushes, all updated with today’s advanced formulas for a fresh take on nostalgic beauty.
Whether you’re experimenting with a new hair color, embracing minimalist makeup, or indulging in a comprehensive self-care routine, TikTok’s beauty trends offer something for everyone.