Another day, another celeb beauty line.
Tennis star Serena Williams has pivoted to creating a beauty line called Wyn Beauty (pronounced “win,” of course.) Does she ace it?
The collection of 10 products was created with active lifestyles in mind, says the tennis great.
“I’ve always been into beauty,” Williams explained. “But when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours. You move and sweat a lot, and you wipe everything away.”
“Then, imagine you’re on center court and you’re winning, and then you have 15 minutes to get ready before your press conference — and that includes undoing all the tape jobs and showering. You want to look halfway decent after sweating for hours,” she continues.
“So for me, it was really just about: how am I able to represent myself in the best way? What are those key products you need to look presentable?”
For all of us groaning, ‘Another celebrity beauty brand!’ Williams has this to say:
“I feel like I’m an everyday person. I know a lot of people would be shocked to hear that,” says Willams. “But even from the way I present myself on social, I’ll take off my wig and I’ll do whatever. That’s just who I am, so this is something that really caters to the lives of everyday women.”
We certainly like the practicality of the line—it includes all the essentials—and the reasonable prices, ranging from $18 for the lip serum to $28 for the skin tint (which comes in 36 shades). The line is available on ulta.com and wynbeauty.com.
